Tinder’s Effect: Negative or Positive?

Tinder is a popular dating app that many use either to find someone they would like to date or just a friend to hang out with. Yes, Tinder may help a person find a significant other or help someone who is lonely to find a friend but with this Tinder also has effects on the user’s behavior, psychological thoughts, and society as a whole.

Let me start off with Tinder and its effect on people’s psychological thoughts. TIME magazine’s article, “Tinder Users Have Lower Self-Esteem: Study,” talks about a study and how Tinder creates people to have negative views about themselves. This study consisted of roughly 1,300 people, whom most were college kids. They were given questionnaires and self-reports with questions that hinted at their thoughts on themselves. The last question they were asked in the study was if they use Tinder. The result of this study was that people who used Tinder answered the questions and self-reports negatively about themselves more so than the people who did not use Tinder did. (Oaklander 2016) The aspect of swiping left or right makes people more self-conscious and when they are skipped over or ignored they feel a sense of negative self worth bringing down their self-esteem. Another study done in “Mobile Dating in the Digital Age: Computer-Mediated Communication and Relationship Building on Tinder,” asked participants to answer questions as to why they use Tinder. The study determined that users do not swipe right in order to help boost their self esteem but are rather picky and only swipe right to people they really want to talk to. (James 2015) The person on the other end of it, who is not picked to match with the person, then feels bad about themselves thinking their is something wrong with them when in reality it is just the other user’s need for their exact criteria they are looking for. This shows the effect on Tinder on people’s psychological state to be negative.

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Tinder also has an effect on behavior. Humans like positive reinforcement and if something is offered at the end of a challenge or task they are more likely to complete it. This is the idea behind Tinder and its effect on user’s behavior. People spend more and more time on Tinder waiting to get the “it’s a match!” to pop up. In the article “Love Me Tinder: A Psychological Perspective on Swiping” the author Hannah Schacter discusses human behavior due to Tinder. Hannah Schacter speaks about how Tinder encourages users to behave “by periodic rewards in the form of matches.” (Schechter 2015) This is saying that because of Tinder people keep trying and trying until they reach their goal, making Tinder an addiction in a way to people. This goal to them has to be met and with they trying to gain the incentive it could take a long time forcing them to behave with obsession.

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A lasting impression Tinder has left is on society itself. It has impacted it in more negative terms than positive. A New York Times article, “Tinder is Tearing Society Apart,” written by Naomi Schaefer Riley gets into Tinder and its impact on society. This article goes into detail and discusses that due to Tinder and it’s spark of a “dating apocalypse” men and women’s opinions on each other have become more negative and not good. It also speaks about how the marriage rate is declining due to dating apps like Tinder. Tinder and other dating apps are have said to be creating a scene where people serial date and never seem to settle down. They would rather date a bunch of people rather than catch feelings. This is creating society to be less open and more closed off. This article quotes, “These apps have brought the men’s “game” to a new level. First of all, they never have to leave their apartments, let alone spend money on a date. Now it’s just messages like “Send me nudes.” Or “I’m looking for something quick in the next 10 or 20 minutes.” (Riley 2015) This is depicting that Tinder is ruining society’s perspectives on females, males, and settling down. It is creating a detached environment for us to live in.

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Tinder may be a very popular app with millions of users but it isn’t all that it is cracked up to be. It is causing people to feel low self-esteem, creating an obsession, and overall creating a society of detachment. Looking at many articles one positive effect Tinder has had on people is that it makes dating easier. But overall the negative effects outweigh the good giving Tinder a bad reputation.

References:

Oaklander, M. (2016, August 4). Tinder Users Have Lower Self-Esteem: Study. Retrieved November 16, 2016, from http://time.com/4439084/tinder-online-dating-self-esteem/

Schacter, H. (2015, April 16). Love Me Tinder: A Psychological Perspective on Swiping. Retrieved November 16, 2016, from http://www.psychologyinaction.org/2015/04/16/love-me-tinder-a-psychological-perspective-on-swiping/

Riley, N. S. (2015, August 16). Tinder is tearing society apart. Retrieved November 16, 2016, from http://nypost.com/2015/08/16/tinder-is-tearing-apart-society/

James, J. L. (2015). Mobile Dating in the Digital Age: Computer-Mediated Communication and Relationship Building on Tinder (Doctoral dissertation, Texas State University).

The Diffusion Of Tinder

Tinder was launched and able to access in October of 2012. Since that time the app has become quite popular with so many people using the app to meet new people. Tinder has diffused since its launch in 2012. In an article called, “What Ignited Tinder’s Explosive Growth?” the author tells how Tinder reached over 10 million users by January 2014. This shows exponential growth from having no users to now over 10 million. What ignited this huge growth and for Tinder to reach over 10 million users is a question many might wonder. Tinder has gained so many users and this is due to a few things. In the same article, “What Ignited Tinder’s Explosive Growth?” Morgan Brown, the author, brings up the main idea that today’s growth engine was a huge part as to why Tinder gained all of it’s attention. In today’s world, word of mouth is one of the biggest contributors to finding out about new products and how they gain their popularity. Friends talk to friends who then talk to other friends, and the process is an ongoing snowball effect that leads to millions of people then discovering information about the product/app. Another part of the growth engine that helped Tinder reach such high expectations is the technology that we now have at our fingertips that can create products with features that were not possible a few years ago. Tinder allows users to meet new people anytime, anywhere with just a click of a button. The app being able to locate people within in a certain radius is something that has never been done before, helping Tinder reach its over 10 million followers.

Tinder is so unique and because of this it has become so successful. Tinder is not only popular in the United States but has said to have widespread use as well. (Brown, n.d.) “By November of 2013, Tinder’s largest international markets were Brazil and the United Kingdom, each of which was growing at around 2% per day and had added over a million users each in the previous two months alone,” (Brown, n.d.) This statistic shows that Tinder is so widespread and is used by people all around the world. As of March 6, 2016 Tinder has said to have been downloaded 100 million times (Smith, 2016). Another stat found showed that 60% of users are outside of North America displaying how widespread Tinder really is.

 

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Above is a picture that depicts Tinder’s growth from its launch until 2015. Based off this graph Tinder reached its critical mass in less than a year as it had already reached 1 million users at this point. (Hackett, 2015) This app took off very fast and was adopted by many people in such a short amount of time. By targeting college kids at first it became a trend that many took over, making it easy to spread to other target audiences as well.

Who is using Tinder, how, and why is a very interesting thought. It started with 18-24 year olds being the main demographic but has changed from the launch date to now. It also began as just a way to meet new people and set up dates, but also has more uses today. In an article, “The Shocking Truth About Tinder; It’s More Than Just A Hook-Up App,” the author talks about how Tinder is usually looked at as an app that is just for hook ups and that’s it. Antonio Borrello, the author, discovered that 60% of women’s profiles actually say they are not looking to hook up but rather to meet new people and make friends. (Borrello, 2016).  Tinder also has branched out to older crowds and is not just involved with the basic 18-24 year old demographic. People off all ages use Tinder as it has progressed over time helping them to meet new people, date around, or just find someone they would like to talk to. Below is a chart that shows the demographic of Tinder users, making it easy to see how widespread the use is.

 

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Tinder has become such a success since its launch date in October of 2012. In less than a year it reached 1 million users and became a phenemon to many. In an article, “Love Me Tinder,” Emily Witt, the author, describes Tinder as “the dating-hookup hybrid that made things simpler, sexier, and particularly lady-friendly. In just fifteen months, it seems to have cracked the code and caught fire.” (Witt, 2014) This app has reached such success in this domain because it presents something new and evolved to people. When first released it spread so quickly because people talked about it and used it constantly helping it reach its millions of users. Swiping right if you want to match and swiping left to pass, what will you choose?

 

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References:

Brown, M. (n.d.). What Ignited Tinder’s Explosive Growth? Retrieved October 19, 2016, from https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth

Smith, C. (2016, October 01). 45 Impressive tinder Statistics. Retrieved October 19, 2016, from http://expandedramblings.com/index.php/tinder-statistics/

Hackett, B. (2015, March 3). Tinder first year growth tactics to gain 1 Million users. Retrieved October 19, 2016, from https://parantap.com/tinders-first-year-growth-strategy/

Witt, E. (2014, February 11). How the Tinder App Became a Success. Retrieved October 19, 2016, from http://www.gq.com/story/tinder-online-dating-sex-app

Tinder: Who, What, Why, How?

“Communication technologies are the nervous system of contemporary society, transmitting and distributing sensory and control information and interconnecting a myriad of interdependent units.” (Grant & Meadows, 1) This is quoted directly from the book Communication Technology Update and Fundamentals. Communication technology in my own words refers to technology that helps people connect and engage with one another through electronic products/devices. As technology is improving, communication technology is becoming easier and easier to do. There’s so many apps, websites, and different ways for people to communicate technologically it’s hard to keep up. People nowadays communicate through phones, computer, tablets, etc. With so many electronic devices to communicate through comes the idea of apps, downloads, and websites that these devices have in order for people to communicate with each other. A specific app that comes to my mind when thinking about communication technology is Tinder.

“10 billion matches later, Tinder has changed the way people meet around the world.” This is quoted directly from the Tinder app description. Tinder is a dating app that helps people meet up with each other based on their location. Tinder is one of these apps that have blossomed into a new, successful communication technology. Sean Rad and Justin Mateen developed this mobile dating app, two 27-year-old men. TIME Magazine’s article on these successful men went into detail regarding how it first launched. In fall of 2012 Tinder was first launched in the app store mostly catching the eye of college campuses. The ages ranged from 18-24 and began to expand from that as the app became more popular to use pretty much anywhere.

Today Tinder is one of the most popular dating apps that can be found on a smartphone. You create a profile and look at other’s profiles based on geographical location. Tinder locates people in your proximity to make it easy to meet up and go on a date or just hang out. The proximity is chosen by the user, as is the age the user is looking for. If you are looking for someone within 20 miles and are age 20-22 the settings need to be adjusted to your preference. If you would like to meet up or go on a date with another person you swipe right to like someone and if you don’t have interest in him or her you swipe left to pass. If someone that you liked, liked you as well then it becomes a match. After that you send each other messages if you want to meet up and the rest is history. Below is a picture of the app itself.

Tinder is changing the dating scene. Instead of going on dating websites or hoping to meet someone when you go out, tinder helps people easily meet people who are close to them, are around the same age, and have similarities. The article, “Mobile dating: Romance is just a swipe away Tinders’ Romantic and sexual interactions,” brings up the fact that “Tinder is able to come closer to the basic human desires than other online dating platforms. The app has therefore created a new dimension in the discourse of online dating, reducing its negative stigma and becoming interesting to a new, broader and younger audience.” (Roeffen, 2) This is saying that Tinder appeals more to the younger audience as they, myself included, live in a technological age where cell phones are always in hand. These smart phones have apps like Tinder that make it easier and fun to connect with people. The majority of tinder users are young adults with smart phones giving them something to have in common and to feel more comfortable about using a dating app. Dating websites can be uncomfortable and looked at as a joke, but Tinder on the hand is a way to have fun with the dating scene while still being emerged in the ideals of technology communication. This is a new innovation because it can be used anywhere at anytime whereas other dating websites and ideas had to be done at a computer at home. It is available on the iPhone as well as the Android. Tinder is a new phenomenon that has positively influenced the dating world and is a huge success in the communication technology scene.